In advertising, it is a big taboo to be serious about safety. But, I have to hand it to Honda for making this commercial where they explore the consequences if a car does not stop in time.

While the commercial is about their automatic braking system, it does make the point that a crash does not just impact the people in the vehicle, but friends and family of the injured driver or pedestrian.

Even without the plug for the new Honda Civic, this commercial makes a point.