In 1963, disc brakes started to make their way on more and more vehicle. Crosley was the first to make disc brakes standard in 1949, Studebaker was on of the first manufacturers to use them on common sedans like the Lark as well as the exotic Avanti.

If you ever drove a car of this era with four-wheel drum brakes, disc brakes were a big improvement. The first 10 seconds of the commercial has a unique way of explaining why disc brakes were a big improvement.