Road safety teams and the police from England have joined forces to launch a new campaign targeting young drivers called “How Fast Can You Stop?”

The initiative, ‘How fast can you stop?’, is aimed at 17 to 24 year olds and has been designed to show the effect different speeds have on the ability to stop instead of how fast they can accelerate.

The video demonstrates how different people react to cars unexpectedly braking, and the effect on their ability to perform an emergency stop. Both B-List English celebrities travelled at speeds of 30mph, 35mph and 60mph to show the impact speed had on their braking distances.

The campaign makes a good point how a small amount speed can dramatically increase stopping distances.