Chuck Liddell is a bad ass, but he should not sell brake pads. Even this UFC knock out record holder can’t stop a car in mid air. This is bad marketing. It would be like Martha Stewart baking a cake without a stove while folding a towel and then tickling the Pillsbury Dough Boy. This is even worse than a beer commercial showing a drinker picking up beach bunnies just because he popped the top on a bottle.

Chuck Liddell may be able to kick my butt. But a car going 55mph with bad brake would kick his butt.