BRAKE LUST: The Ultimate Sale Brochure

I used to love car brochures. Ever year at the Detroit Auto Show, I would collects every brochure I could get my hands on. At the end of the day, I would be lugging around a serious load of paper. But, Lexus made the ultimate new car brochure for the now defunct LFA.

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This “build your Lexus LF-A”  box has tiny brake calipers in different colors and the different rims so a potential buyer coordinate the caliper and wheel. Approved buyers received this suitcase sized kit so they could make sure the car matches their loafers.

The 2012 Lexus LFA started at $375,000. The kit to some collectors would be priceless.