The mission at B.R.A.K.E.S. (Be Responsible and Keep Everyone Safe) has been a simple one since the non-profit organization was founded in 2008 by Doug Herbert, the NHRA and IHRA Top Fuel racer who lost his two young sons, James and Jon , in a fatal traffic accident in January of that year.
To prevent other families from suffering that same monumental tragedy and heartbreak. Since then, B.R.A.K.E.S. has provided its Teen Pro-Active Driving Course to thousands of young motorists across the country, teaching them—free of charge—to be more conscientious, alert, and competent behind the wheel. The course consists of five hands-on exercises which include Accident Avoidance, Distraction Exercise, Drop Wheel/Off Road Recovery Exercise, Car Control and Recovery Exercise, and Panic Stop Exercise.
B.R.A.K.E.S. has announced an exciting new partnership with Brembo, the leader in the manufacturing of high performance brake products. Brembo will be the presenting sponsor of the Panic Stop Exercise, a relationship which will help to enhance and increase B.R.A.K.E.S.’ efforts to save the lives of teenage drivers.
“I am so proud that Brembo, the industry leader in high performance braking systems has joined our mission to put the BRAKES on teen driving accidents,” said Doug Herbert. “We have been speaking to them about our program for a while, they wanted to become more involved with our program and we found the perfect fit as the presenting sponsor of the Panic Braking Exercise. Every student and parent will get a chance to be trained and try out the proper use of the anti-lock braking system.
“For over 50 years, Brembo has been dedicated to building high-performance brake products that emphasize safetyand reliability,” stated Dan Sandberg, President and CEO of Brembo North America. “So it seems perfectly natural that we support the training efforts of B.R.A.K.E.S.”
For additional information on B.R.A.K.E.S. or to make a tax-deductible donation, go to putonthebrakes.org