Ford Motor Company has launched a new point-of-sale program at Ford and Lincoln dealerships and Quick Lane Tire & Auto Centers that provides consumers with no-cost replacement of Motorcraft brake pads purchased as of July 1, 2014.

Motorcraft brake pads that wear down to less than three millimeters will be replaced for no cost as long as the customer owns the vehicle. Customers must still pay labor and installation costs for replacing the brakes, in addition to the cost of other parts needed to return the brake system to original operating condition. Which doesn’t quite top the 100% brake pad performance guarantee by NUCAP, that not only covers the replacement of the pads, but labor costs as well.

The “Lifetime Brake Pad Guarantee” applies to Motorcraft brakes replaced on any Ford, Lincoln or Mercury passenger vehicle and certain commercial vehicles. To qualify for replacement brakes, customers will need to present their service adviser with their repair order or vehicle identification number.

“This program eflects our commitment to providing customers with an excellent ownership experience regardless of the age of their vehicle,”  said Frederiek Toney, Ford Motor Company Customer Service president. “When you purchase Motorcraft parts at a Ford or Lincoln dealer, or a Quick Lane Tire & Auto Center, you know you’re getting the right parts installed by the right people. Motorcraft parts are the officially recommended parts for Ford, Lincoln and Mercury vehicles, and these technicians are factory-trained and certified to service our products.”