Auto maintenance care tips are boring for most end-users. That’s why Toyota has released this ad campaign to give drivers maintenance tips while adding an element of … danger?

This Toyota professional is about to eat a ghost pepper (the hottest pepper in the world) while giving drivers tips on maintaining brakes. The whole thing is an advertisement to get people into local Toyota Service Centers, but who cares –– you get to watch a guy’s sweat fire from his pores and curl up in the fetal position on the floor. OK, maybe that’s a bit dramatic but it’s still funny.

Here’s the video: